Promotional Planning Guide
Print this handy tool to guide you in executing a successful
promotional program.
EVENT DESCRIPTION
Who is receiving this promotional item:
Business Consumer
Employee
OBJECTIVE
BUSINESS
|
CONSUMER
|
EMPLOYEE
|
Thank you
|
New product
or service
|
Motivate employee(s)
|
Build Traffic
|
Rename product
or service
|
Improve performance
|
Encourage Use
|
Promote product
or service
|
Reward performance
|
Gift with a
purchase
|
Sell product
or service
|
Recognize employee(s)
|
PRIMARY AUDIENCE
Present Customer
|
Prospective
Customer
|
Employees
|
Students
|
Lost Customer
|
Title of Customer
|
AUDIENCE DEMOGRAPHICS
Income Level
|
$
|
Geography
|
|
Sex
|
|
Other
|
|
MESSAGE
What message do you want to communicate?
THEME & TONE
What is your theme?
What is the tone?
Exciting
|
Urgent
|
Factual
|
Educational
|
Informative
|
Competitive
|
Agressive
|
Authorative
|
IMPORTANT DATES
For best results, order your promotional advertising products
4-6 weeks in advance of your event.
Plant Industrial Advertising
(330) 652-6346 * (800) 227-7412
Your Promotional Advertising Specialists
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